Corchorus capsularis or jute is among the most common plants around the world. Though jute may be found in some places over the world but its production is mainly concentrated in India. Jute is one of the effective plants which have a variety of usefulness. It is one of the ancient plants which have been used for many purposes. The climatic conditions of India are most favorable for plantation of jute. Jute has a multipurpose usage. Several kinds of useful things are made out of jute. Gunny bags, sacks, handbags, wall hangings,  Decorative art and crafts items, different kinds of pouch bags etc.
Jute is called the, “the golden fiber”, because of its appearance. It is golden in color and smooth in its nature. Jute needs a 
favorable condition for its growth. It requires a humid climatic condition with plenty of water supply. India was one of the leaders in producing jute throughout the world from a long period of time since India's independence.

India was considered to be the pioneer in producing jute and its related makings. But no sooner when India started to master in this category, the European countries discovered Nylon which became a tough competitor of jute. Nylon became so popular that it made jute completely obsolute. As compared to quality nylon was more superior to jute for its longivity and cost. Plastic products were one of the outcomes at that time. Though people accepted the new items of nylon and plastic widely but they did not know the future consequences of it. Finally when human beings came to know about the negative effects of nylon and plastics they have now put a ban on this products and again jute has been in the edge of demand again. Plastic products though having a multipurpose usage are causing cancer and other dangerous diseases. After a long time people have come to know that plastics are not environment friendly at all and it is not easily disposable. These negative side effects have once again given rise to the demand for jute products.

The industries and mills which were closed down are now reopened once again. The golden fiber is once again at the top of its effectiveness and will widely accepted in the market slowly. Though the prosperity of the business of jute will take some time. But it will surely find its market sooner or later. The jute industries are going for complete re-innovation. As soon as the jute products will be available in the market you can take a franchisee and market for the products on your own. You can also but raw jute from the jute mills and makes a variety of products. If have to get contracted to any one of the jute mills to get the supply of raw jute. Then you can search for workers who are specialized in making jute products. To start you can rent a floor for say about 1000 Square feet and you can start making the products. New design can fetch you more demands for your products. Small advertisements will help you to market your products locally. Initially you may face some difficulty but a proper marketing will surely find you a good prosperity in this business. Slowly as you products gets a familiarity in the market you can go for hiring of designers in art and craft field. New concepts of designs and various items would naturally grab the attention of the customers. You can also add the environment friendly characteristics of jute along with the negative side effects of plastic goods in your advertisement promotions. As people are getting conscious about the bad aspects of plastics and nylon they will surely move to your product giving you a lot of prosperity in your business.