Craze of Indian Gem and jewelry is from the ancient age. As per the survey conducted by Geological survey of India, it has been found that at the time of ancient age both men and women used to decorate and dressed them with different kind jewelry ornaments and gems. The most wanted jewelry of Indians is gold jewelry. As we all knows that gold is one of the most powerful wealth of any nation or any individual all over the world, the same is with India and Indian people. People of India, consider that gold is form of goddess Laxmi, the goddess of wealth and prosperity. Since, India is mixture of different cultures and community, difference in language and food habits, difference in dress code and religion but they all stand in common platform to value and decorate themselves with gold, silver and bronze jewelries as well as considering them as the spiritual wealth for them.

If we discuss the cultural and social part of India, then jewelry is holding one of the vital roles in it. Starting from birth to death, jewelry has been considered as the part of life. When a baby is born, his or her relative see the face of the baby first time with some gold or silver jewelry to wish the baby luck of wealth and prosperity for his or her future. At the time of children's birthday, parents wish them a birthday with some gold jewelry like gold earring, gold necklace, gold chain, gold wristlet or may be a gold waistlet.
Those who are unable to afford gold they go for silver or bronze jewelry. Those who are rich enough they also go for diamond jewelry or platinum jewelry. Jewelry made with beautiful and colorful gems are very old tradition but as far the fashion are concerned it is still a latest trend. Since most of the people of India believes in astrology and there is high demand of astrologist within the common people of India. These astrologers refers different kind of gems to wear in form of finger ring to get protected from any bad or ill phase of life. So, in this way it plays an important role in terms of religious belief.

At the time of marriage, there is a trend of decorating the bride with lot of gold ornament jewelry. It is also a myth to gift gold to the bridegroom as gifts. The controversial term is dowry, as in some state family of bridegroom demand for specific quantity of gold at the time of marriage as dowry.

Different caste like Bengali, marwaris, Tamil etc, having their New Year time as per their rituals and caste. At this time there is another myth of buying gold at new year, so that the full year will pass with wealth and prosperity. Some believe that bring jewelry of gold and silver on this day means bringing the goddess inside whom who will protect them from any curse on wealth.

Today's youngster both male and female love to dress themselves with designer fashion jewelry made of diamond, gold and silver.
Some popular jewelry out of them are earrings, fingerings, pendant, locket, chain and necklaces. Lot of jewelry shops gives different offers for customers throughout the years. For Indian, jewelry is a part of their life.