Water based make-up is lighter, healthier, skin friendly and looks more natural than pancake.
Here are a multitude of advantages on why we should opt for the former one.

Seventy percent of the earth is made up of water. Naturally, it makes up as the most important element of your life. So, here is a thought. What if you mix this element with the most basic and daily need makeup?

 Constant exposure to the harsh summers and merciless winters can cause our skin to lose its natural suppleness and freshness. Going by what your grandma said, the first remedy that comes to skin repair is “water”. From splashing your face with water to using thermal spring water in skin products, one ingredient has always remained constant water! Now whether it means drinking gallons of water, bathing in spring water or indulging in hydra skin makeup products, water is the key secret to restoring and maintaining an unblemished, glowing, dewy fresh skin.

    It is given that women desperately have an intense craving for flawless skin, and the only way for most of us to achieve instant gratification of our wish is through cosmetics. So why look around for magical cures when al you need to do is opt for hydra makeup.

Makeup artists across the globe are of the opinion that makeup with water as an ingredient is not harsh to the skin and is certainly the best thing to use. A popular makeup artist from New York says, “Water based makeup has many advantages, especially if one has to deal with oily or sensitive skin”. She adds, “Oily skin is prone to acne and breakouts, though it still needs moisture, especially after using skin care products that remove oils to dry it out. In addition, a light moisturizer can help protect your skin after washing. Be sure to pick an oil-free, water based product and look for products labeled, ‘Noncomedogenic’, which means that it wont clog pores.” In case you have a sensitive skin, she advises, “For skin which is susceptible to irritations, redness, itching or rashes, one must use a moisturizer that doesn’t contain potential allergens, such as fragrances or dyes. Water based makeup cleans easily with soap and it is thus the best option for such skin types.”

Why water make-up?
Here’s why you should opt for water based makeup as opposed to any other…

    • The most important aspect of water based makeup is that it prevents your skin from breaking out into acne and rashes.
    • Slathering on creamy cleansers is a popular way of removing makeup and dirt, but it also blocks skin pores. This residual greasiness causes clogging, which leads to black heads. Definitely a reason enough to use water based cleansers from popular brands like Shiseido or Bobbi Brown or even M.A.C for that matter.
    • The older one gets, the more one should avoid oily and sticky makeup as it gets into aging pores. A simple dab of water based makeup in the right skin tone is all that you need. Acne scars or brown spots only look worse under tons of makeup, so do not try to hide them, simply camouflage them. For this purpose, hydra makeup again is definitely the best choice.
    • For those who prefer products that are not water based, wash and cleanse your face thoroughly, and then rub an ice cube on it for about 5 minutes to lower the sweating rate.this will help makeup to stay on for a longer duration. It will also ensure that pores have been cleansed thoroughly before you could plunge in to add more stuff onto them.

Some great buys in the market!

Foundations
Try out Neutrogena, M.A.C Studio Moisture Fix SPF 15, Clarins Soft Touch, Estee Lauder Equalizer.

Sunscreens
Lotus, Revlon, Clinique, Sebamad and Neutrogena are highly recommended.

Eye Shadows
Elizabeth Arden’s Color Intrigue Eye shadow and Victoria Serret’s Beauty Lush are by fare the most effective and popular ones